Supply is thin, but beachfront sellers are asking 17% more per foot than buyers have been paying.
We pull the Bay Colony numbers every month and publish them here in full: inventory, months of supply, price per square foot and what actually closed, split the way Bay Colony buyers shop, between the beachfront towers, the Gulf-view towers and the estate homes.
August 2026 — Inventory
| Segment | Active · Pending | Months of Supply |
|---|---|---|
| Beachfront towers | 7 · 1 | 3.5 |
| Gulf-view towers | 3 · 0 | 3.6 |
| Estate homes | 3 · 1 | 3.6 |
| All Bay Colony | 13 · 2 | 3.5 |
Months of supply compares the residences offered today with the pace of sales over the last twelve months. At about three and a half months in every segment, Bay Colony carries roughly half the supply of neighboring Vanderbilt Beach, at 6.4 months.
Twelve-Month Performance
| Segment | Sales · Median | Per Sq Ft · % of Ask |
|---|---|---|
| Beachfront towers | 24 · $4.9M Prior year: 19 · $6.38M |
$1,519 · 86% Prior year: $1,728 · 91% |
| Gulf-view towers | 10 · $3.0M Prior year: 14 · $3.1M |
$1,107 · 94% Prior year: $1,241 · 85% |
| Estate homes | 10 · $6.3M Prior year: 12 · $5.39M |
$1,167 · 84% Prior year: $1,405 · 85% |
| All Bay Colony | 44 · $4.63M Prior year: 45 · $5.5M |
$1,333 · 89% Prior year: $1,490 · 87% |
Median days on market were 91 for the beachfront towers (62 the year before), 93 for the Gulf-view towers (99) and 135 for the estate homes (109). The percentage above is the closing price against the original asking price. Estate-home figures move with the mix of new and original homes that sold, so read them alongside the sales themselves on our estate homes page.
Inventory as of September 24, 2026. Sales, medians, price per square foot, days on market and percentage of asking price reflect the 44 sales closed between September 1, 2025 and August 31, 2026, against the 45 closed in the twelve months before. Source: Naples MLS.
What August Closed
Two sales, the same number as August 2025, and a summer month in Bay Colony rarely produces more. Listed individually, because with two closings an average tells you nothing:
| Strand | 7613 Bay Colony Drive — $21,000,000, 12,505 sq ft, $1,679 per sq ft, built in 2000; recorded at its full asking price with no marketing period shown, the highest price in Bay Colony in two years |
| Salerno | 8930 Bay Colony Drive #902 — $2,650,000, 2,600 sq ft, $1,019 per sq ft, 95 days on market, 83% of its original $3,195,000 asking price |
Since late May, fourteen Bay Colony listings have left the market unsold, withdrawn, expired or terminated, against seven that closed: two failures for every sale, six of them in the beachfront towers and six in the Gulf-view towers.
The Gap Between Asking and Achieved
Median asking price per square foot for the residences offered on September 24, 2026, against the median buyers paid over the twelve months to August 31:
| Segment | Asking Now | Paid, Last 12 Months |
|---|---|---|
| Beachfront towers | $1,780 17% above paid |
$1,519 |
| Gulf-view towers | $1,082 2% below paid |
$1,107 |
| Estate homes | $1,477 27% above paid |
$1,167 |
| All Bay Colony | $1,684 26% above paid |
$1,333 |
The Gulf-view towers are priced where the market is, and they behave that way: sellers there closed at 94% of their original asking price. In the beachfront towers the median ask sits 17% above what buyers have paid, which is why beachfront residences have been selling at 86% of their first price after about three months. The estate figure is widened by a 2006 Bay Colony Shores home offered at about $1,800 per foot against original homes that sold for far less, so it says more about the mix than the market. Demand in Bay Colony is steady; the gap is in the ask.
When Bay Colony Actually Trades
Closings by month over the last year: 1 in September, 2 in October, 4 in November, 4 in December, 6 in January, 5 in February, 5 in March, 4 in April, 6 in May, 2 in June, 3 in July and 2 in August. Bay Colony trades over a longer season than most of Naples, with 34 of the 44 closings between November and May, and because a closing follows its contract by thirty to sixty days, those closings reflect contracts signed from October through April. A residence on the market by early fall is in front of the whole season; one launched in spring competes for its last weeks.
What We Mean by Beachfront, Gulf View and Estate
These groupings are ours, not MLS fields, so here is exactly how the buildings are counted. Beachfront towers: Contessa, Carlysle, Brighton, Remington, Biltmore and Windsor, directly on the Gulf. Gulf-view towers: Marquesa, Mansion La Palma, Toscana, Salerno and Trieste, set back from the beach. Estate homes: the single-family homes of Strand and Bay Colony Shores and the villas of Vizcaya and Villa La Palma. Every building has its own page, linked from our Bay Colony guide.
What This Means If You Are Selling
Price against what closed in your building, not against the listings around you: the beachfront ask is running 17% above what buyers have paid. Expect a negotiation, since the median beachfront sale came in at 86% of its original asking price, and residences priced correctly from the first day have done far better than those that started high and reduced. Be on the market before the season opens, and read the fourteen listings that left the market unsold since May as the warning they are. We prepare a confidential valuation from the sales that genuinely compare to your residence, and we will tell you if the number you have in mind is not in the data.
Bay Colony - Recent Sales
Bay Colony Communities
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Estate Homes & Villas | View All
More About Bay Colony
Bay Colony Market Questions
Is Bay Colony a buyer’s or a seller’s market?
Supply is tight, at about three and a half months of sales across all three segments, which would normally favor sellers. But beachfront residences closed at a median of 86% of their original asking price over the twelve months to August 31, 2026, against 91% the year before, so buyers in the beachfront towers have real room to negotiate. Gulf-view sellers, priced close to the market, closed at 94%.
What is the median price in Bay Colony?
Across the 44 sales closed between September 1, 2025 and August 31, 2026, the median was $4,625,000 at $1,333 per square foot. By segment: beachfront towers $4.9 million, Gulf-view towers $3.0 million and estate homes and villas $6.3 million.
Are Bay Colony prices falling?
Price per square foot is lower than a year ago in every segment: $1,519 in the beachfront towers against $1,728, and $1,107 in the Gulf-view towers against $1,241. Part of the beachfront change is mix: five Windsor residences sold the year before and none in the last twelve months, while eight Contessa residences sold against three. But beachfront sellers also accepted more negotiation, closing at 86% of their original asking price rather than 91%.
How much below asking do Bay Colony residences sell for?
The median sale over the twelve months to August 31, 2026 closed at 89% of its original asking price and 90% of its final one. Gulf-view residences were firmest at 94% of the original price, and estate homes softest at 84%.
How often is this report updated?
On the first of every month, with the month just closed. This edition covers closed sales through August 31, 2026 and inventory as of September 24, 2026, from the Naples MLS.
Can I get figures for a specific building or for prior months?
Yes. We hold the full sales history by building and can prepare a report for any tower, estate neighborhood or residence in Bay Colony, including months earlier than this edition. Call (239) 438-1102 and tell us what you need.
Data source: Naples Area Board of Realtors MLS data for the Bay Colony towers, homes and villas. Inventory as of September 24, 2026; closed-sale figures cover September 1, 2025 through August 31, 2026, compared with September 1, 2024 through August 31, 2025; unsold listings are those withdrawn, expired or terminated since May 27, 2026. Segment definitions are our own and are set out above. Market data is deemed reliable but not guaranteed and is not a valuation of any individual property.
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