Some residences should never appear on a public website. We sell them anyway.
For owners who prefer that their home, their address and their intentions remain private — public figures, executives, families settling an estate, or simply people who dislike strangers at the door — a public listing is not the only path. Alpizar & Company arranges private sales to qualified buyers without MLS exposure, online syndication, signage or open houses, drawing on a registry of active buyers and the cooperating brokers who work Naples' luxury market.
| Exposure | None public. No MLS, no syndication, no signage, no open houses; photography retained privately |
| Buyers | Introduced individually from our registry and through cooperating luxury brokers, each pre-qualified before any detail is shared |
| Showings | By private appointment only, with the owner's advance approval of each party |
| Pricing | Advisor-prepared valuation, so privacy is not purchased at a discount |
| Confidentiality | Non-disclosure agreements available for showings; sale price can be withheld from public records where the law permits |
| Fallback | Transition to a full public launch at any point, with preparation already complete |
Begin a Confidential Conversation
Tell us as much or as little as you are comfortable sharing. We will respond personally, by whichever channel you prefer, and nothing about the property or your intentions leaves this office without your approval.
When a Private Sale Makes Sense
Privacy is the usual reason, but not the only one. Owners who have not decided whether to sell can test the market's appetite without a public days-on-market clock. Families settling an estate can avoid the attention a public listing draws. Sellers of exceptional properties — a Port Royal estate, a Bay Colony penthouse — sometimes find that the handful of buyers capable of purchasing are already known to us, and a public campaign adds exposure without adding buyers. And sellers who are simply not ready for showings can begin the conversation with qualified buyers while preparation continues.
How a Private Sale Proceeds
We begin with a valuation, exactly as we would for a public listing, so the price is grounded in evidence rather than the convenience of a quick sale. Photography and film are produced to our usual standard but held privately. We then introduce the property to buyers in our registry whose criteria it meets and to the cooperating brokers with clients actively seeking it, one conversation at a time, each qualified before any address or image is shared. Showings are by appointment with your approval. Offers are negotiated by the broker personally, and closing proceeds as it would for any sale — with the difference that the property never appears on a public website.
What Privacy Should Not Cost
A private sale should not mean a discounted one. Because we price from the same evidence and introduce the property to the same qualified buyers who would find it publicly, well-positioned private sales close near full value. Where a private effort does not produce the right buyer, the transition to a public launch is immediate: preparation, valuation and presentation are already complete, and the property enters the market with nothing lost.
Private Sales — Frequently Asked Questions
What is an off-market sale?
A sale arranged without a public listing: the property is not entered in the MLS, syndicated to real estate websites, or marketed with signage or open houses. Buyers are introduced privately, through the brokerage's own registry and cooperating brokers, and showings are by appointment.
Will I get a lower price selling privately?
Not if the sale is handled properly. Pricing from an advisor-prepared valuation and introducing the property to genuinely qualified buyers produces results near full value. A private sale becomes a discount only when a seller accepts the first offer for the sake of convenience, which we advise against.
Can the sale price be kept private in Florida?
Deeds are public record in Florida, and the documentary stamp tax on the deed allows the price to be calculated. Certain structures, such as sales of an entity that holds the property, can limit what is visible; these carry their own legal and tax considerations and should be reviewed with your attorney. We can also keep the sale out of the MLS entirely, so it does not appear in listing histories.
Can I switch to a public listing later?
Yes, at any time. Because valuation, preparation and presentation are completed for the private effort, the transition to a full public launch is immediate and nothing is lost.
Do you also represent buyers looking for off-market properties?
Yes. Buyers seeking residences that are not publicly available may register their criteria with us. When a private seller's property matches, we make the introduction with both parties' consent.
This page is general information and not legal or tax advice. Consult a Florida real estate attorney regarding disclosure obligations and ownership structures.
Meet the Team
Connect with Real Estate Advisors... not Salespeople.
Alpizar & Company is a family-owned independent brokerage specializing in luxury waterfront real estate across Naples' most sought-after neighborhoods. Led by Robert Alpizar (CLHMS, GRI, SRS, PSA) and Marlene Alpizar, our team operates as advisors — not salespeople — guiding buyers and sellers with firsthand local expertise and no corporate quotas.
We offer complimentary, pressure-free consultations without any commitment.
Over 250 closed transactions. $100 million in Naples luxury waterfront sales. Read what our buyers and sellers say about working with an advisor-driven independent brokerage — and why they come back.
What's it like working with Alpizar & Company?