Discreet, precisely priced and presented to a standard the Naples luxury market expects.
Selling a waterfront residence in Naples is a different discipline from selling a house. The buyer pool is national, often international, and arrives with advisors of its own. Alpizar & Company represents a deliberately limited number of sellers at a time, so each listing receives the pricing analysis, in-house presentation and personal attention a significant asset deserves.
| Valuation | Advisor-prepared pricing analysis using closed, pending and expired comparables — never an algorithm |
| Preparation | Room-by-room readiness plan, staging direction and vendor coordination before a single photograph is taken |
| Presentation | Architectural photography, film, aerials and print, art-directed in-house |
| Launch | Private preview to qualified buyers and cooperating brokers, then a coordinated public debut |
| Exposure | MLS, national and international luxury syndication, targeted digital campaigns, and direct outreach to our buyer registry |
| Negotiation | Broker-led on every offer, with the contingencies, inspections and closing handled by a dedicated transaction manager |
| Communication | One point of contact, weekly reporting, and a candid read on the market throughout |
Request a Complimentary Property Valuation
Tell us about your residence and we will prepare a private, advisor-reviewed valuation reflecting today's market — not an automated estimate. There is no obligation, and your information is never shared. Read how we prepare a valuation, or if you would simply like a preliminary figure, our instant estimate provides a starting point.
Pricing Is the Strategy
In the Naples luxury market, the first three weeks determine the outcome. A residence priced to the evidence attracts the serious buyers who are watching the neighborhood, generates competing interest and closes near asking. One priced to hope sits, accumulates days on market and ultimately sells for less than it would have at the right number. We prepare every valuation from closed, pending and expired sales in the specific building or street, and we will tell you plainly what we believe your home will bring and why.
Presentation Directed In-House
Most brokerages hand a listing to a photographer and publish what comes back. Robert Alpizar's background in graphic design means every Alpizar & Company listing is art-directed from the first walk-through: what to shoot, at what hour, from which vantage, and how the images, film and copy will read together online, in print and in person. Before launch, we work through a room-by-room preparation plan and coordinate the vendors so the property is complete on the day it debuts. See the full sequence, and a sample listing film, in our approach.
A Private Launch Before the Public One
Because we maintain a registry of qualified buyers actively seeking waterfront residences, and because the cooperating brokers in Naples' luxury market know us, a new listing is previewed privately before it appears publicly. Some sell there. The rest arrive on the open market with momentum already behind them, supported by national and international syndication and targeted digital campaigns that reach the out-of-state and overseas buyers who drive Naples' top tier.
Selling on the Water
Waterfront buyers ask questions inland buyers never do — seawall age and condition, dock and lift capacity, bridge clearance, elevation certificates and flood history, milestone inspection status and reserve funding in beachfront towers, association rental and pet policies. We assemble that record before launch so it is answered in the listing rather than discovered in due diligence, where it costs sellers price and time. This is what we do all day, across every waterfront neighborhood in Naples.
From Accepted Offer to Closing
Robert negotiates every offer personally. Once terms are agreed, our transaction manager takes the file through inspections, appraisal, association approvals, title and closing, and you hear from one person, on a schedule, until the wire clears. Sellers who are out of state or overseas can complete the entire process remotely.
Selling in Naples — Frequently Asked Questions
How accurate are online home value estimates in Naples?
Broad at best. Automated models struggle in Naples because value is driven by factors they cannot see: water frontage and view, dock and Gulf access, floor and stack in a tower, renovation quality and association health. They are useful for a preliminary range and unreliable for a listing price. An advisor-prepared valuation using closed, pending and expired comparables is the only basis we recommend listing from.
When is the best time to list a home in Naples?
Buyer activity peaks from January through April, when seasonal residents are in town, and listings launched in late fall are positioned to meet it. That said, well-priced waterfront properties sell in every month, and inventory is thinner in summer, which can favor sellers. Timing matters less than pricing and presentation.
What should I do before listing my Naples home?
Very little on your own. We walk the property with you first, then provide a specific preparation plan — what to repair, what to remove, what to leave — and coordinate the vendors. For waterfront homes, we also gather the seawall, dock, elevation and association records buyers will ask for, so the listing launches complete.
Can I sell my Naples home while living out of state?
Yes. A significant share of our sellers are seasonal or out-of-state owners. Preparation, showings, negotiation and closing can all be managed remotely, with documents executed electronically and a single point of contact keeping you informed throughout.
Will my listing be marketed privately before it goes public?
Yes. New listings are previewed to our registry of qualified buyers and to the cooperating brokers active in the luxury market before the public launch. Sellers who prefer a fully private, off-market sale can also be accommodated.
Why list with Alpizar & Company?
Alpizar & Company is a family-owned independent brokerage founded in Naples in 2019, specializing in luxury waterfront and coastal real estate, with more than 250 closed transactions and over $100 million in Naples waterfront sales. Led by Robert Alpizar (CLHMS, GRI, SRS, PSA) and Marlene Alpizar, we represent a limited number of sellers at a time and handle pricing, presentation and negotiation personally. Consultations are complimentary and without obligation. Call or text (239) 438-1102.
Meet the Team
Connect with Real Estate Advisors... not Salespeople.
Alpizar & Company is a family-owned independent brokerage specializing in luxury waterfront real estate across Naples' most sought-after neighborhoods. Led by Robert Alpizar (CLHMS, GRI, SRS, PSA) and Marlene Alpizar, our team operates as advisors — not salespeople — guiding buyers and sellers with firsthand local expertise and no corporate quotas.
We offer complimentary, pressure-free consultations without any commitment.
Over 250 closed transactions. $100 million in Naples luxury waterfront sales. Read what our buyers and sellers say about working with an advisor-driven independent brokerage — and why they come back.
What's it like working with Alpizar & Company?