Naples' Most Significant Luxury Development — Independent Buyer Guidance
Naples Beach Club is a Four Seasons resort and private residences development situated on 125 acres at 851 Gulf Shore Blvd North in the Coquina Sands neighborhood of Naples, Florida. The 125-acre site — formerly home to the beloved Naples Beach Hotel & Golf Club for 75 years — now encompasses 153 private residences, a 215-room Four Seasons Resort that opened November 2025, over 1,000 feet of private Gulf beach, and a new Tom Fazio-designed golf course. Residences are divided into 58 Beachside Residences on the Gulf and 95 Golfside Residences overlooking the course. As independent buyer's advisors, we have access to current brochures, floor plans, and availability at no cost to you.
Key Facts About Naples Beach Club
| Developer | The Athens Group + MSD Partners |
| Operating Partner | Discovery Land Company (Residents Club) |
| Hotel Brand | Four Seasons Hotels and Resorts (opened November 2025) |
| Address | 851 Gulf Shore Boulevard North, Naples, FL 34102 |
| Neighborhood | Coquina Sands, Naples, Florida |
| Site | 125 acres (104.6 acres conservation easement in perpetuity) |
| Beach Frontage | Over 1,000 feet of private Gulf beachfront |
| Total Residences | 153 private residences total |
| Beachside Residences | 58 Gulf-front residences (2-8+ bedrooms, 2,684–15,385 sq ft) from ~$40M |
| Golfside Residences | 95 residences across 5 buildings (4-7 stories) from ~$7.5M |
| Ceiling Heights | 12–14 feet (Beachside Residences) |
| Golf Course | Tom Fazio-designed 18-hole course (target: Fall 2026) |
| Golf Membership | Optional — $200,000 initiation + $27,500 annual dues |
| Condo Dues (est.) | Approximately $3.00/sq ft/month |
| Interior Design | Champalimaud Design — Seashell or Beachwood themes |
| Design Firm | Hart Howerton |
| Social Memberships | Not available — no social or corporate memberships offered |
Naples Beach Club - Active Listings
Request Brochure, Floor Plans & Current Availability
As independent advisors representing buyers at Naples Beach Club, we have access to current brochures, floor plans, and availability on both Beachside and Golfside residences — at no additional cost to you. The developer pays buyer representation fees. Complete the form below and we will reach out promptly with everything you need.
Explore the Residences
Beachside Residences — 58 Gulf-Front Units | From $40M
Golfside Residences — 95 Tom Fazio Course Units | From $7.5M
The Residences — Design & Details
Beachside Residences feature 12 to 14-foot ceilings that flood interiors with natural light and coastal breezes. Most Beachside Residences are positioned to capture both East and West-facing views — meaning residents experience both Gulf sunsets and bay sunrises from the same home, a rare orientation that only the most thoughtfully planned beachfront developments achieve.
Interior design is by Champalimaud Design — the internationally acclaimed New York firm responsible for The Carlyle, The Dorchester, and locally Rosewood Residences Naples. At Naples Beach Club, Champalimaud offers two distinct design themes: Seashell, an elegant modern twist on coastal tradition, and Beachwood, a sleek and refined contemporary style. Both themes feature the highest quality materials — real stone, hardwood floors, Sub-Zero Wolf appliances, and Dornbracht plumbing fixtures throughout.
The 95 Golfside Residences span five buildings of staggered four and seven stories. Building E is a notable exception — its 12 units include six that can be rented through the Four Seasons leasing program, offering a unique investment angle for buyers seeking income potential alongside ownership. Golfside Residences were released for sale in early 2025.
Understanding Naples Beach Club Membership — What Buyers Get Wrong
In my experience advising buyers at Naples Beach Club, membership is the most consistently misunderstood aspect of this development — and the one that matters most to get right before you're under contract, not after.
The most important points to understand:
- Membership is not included with the purchase of a residence. Buying a Beachside or Golfside Residence does not automatically confer golf course or Residents Club access. Those require a separate membership purchase.
- Golf Club membership is optional. The initiation fee is $200,000 with annual dues of $27,500. This is in addition to estimated condo dues of approximately $3.00 per square foot per month.
- No social or corporate memberships are available. Naples Beach Club operates on a vertical membership policy — membership benefits extend to the owner's immediate family including children and grandchildren, even when the owner is not present. But there are no social memberships that allow non-owning members to access the club, and no corporate memberships are offered. This is by design and essential to the community's exclusivity.
- The developer pays buyer representation fees. Working with Alpizar & Company as your independent buyer's advisor costs you nothing — and gives you someone in your corner who can walk you through all of these details clearly before you commit.
The Legacy of the Site — 75 Years of History
The Naples Beach Hotel & Golf Club was more than a hotel — it was a Naples institution. Founded in the 1880s as The Naples Hotel, it became a destination for Midwestern snowbirds seeking the Gulf Coast lifestyle. Under the stewardship of the Watkins family for 70 years — from Henry Watkins Sr.'s transformative vision in 1946 through three generations of family ownership — the property became one of the defining landmarks of Naples' identity. In November 2021, The Athens Group acquired the property from the Watkins family, committing to preserve the legacy while reimagining it for the next century.
The result is Naples Beach Club — a development that honors the history of the site through careful conservation, the preservation of beloved landmarks like HB's on the Gulf and the Sunset Bar, and a commitment to maintaining the open beach and green spaces that made the original hotel so beloved. Of the 125 acres, 104.6 are protected by a conservation easement in perpetuity — ensuring that the sweeping open spaces that define the property can never be built over.
The Development Team
The Athens Group — Developer of Montage Laguna Beach and Montage Deer Valley, leading the redevelopment with a philosophy of thoughtful luxury that respects the character of place.
MSD Partners — Co-developer with an exceptional track record in ultra-luxury resort development including Four Seasons Resort Hualalai and Four Seasons Resort Maui at Wailea.
Discovery Land Company — Operating partner for the Residents Club amenities, with 30 years and 25 private clubs worldwide including Baker's Bay Golf & Ocean Club and the Yellowstone Club.
Four Seasons Hotels and Resorts — Managing the 215-room resort hotel, which opened November 2025 as the first Four Seasons on Florida's Gulf Coast.
Hart Howerton — Master planning and design firm (Kukio Golf and Beach Club, Montage Palmetto Bluff).
Champalimaud Design — Interior design for residences in Seashell or Beachwood themes.
Tom Fazio / Fazio Design — Golf course design, with the new 18-hole course targeted for play in Fall 2026.
Frequently Asked Questions About Naples Beach Club Residences
What is Naples Beach Club?
Naples Beach Club is a landmark luxury development at 851 Gulf Shore Blvd North in the Coquina Sands neighborhood of Naples, Florida — a 125-acre site that was formerly home to the Naples Beach Hotel & Golf Club for 75 years. Today it is home to Naples Beach Club, A Four Seasons Resort, which opened November 2025, along with 153 private residences divided into 58 Beachside Residences on the Gulf of Mexico and 95 Golfside Residences overlooking a new Tom Fazio-designed course. In my opinion, this is a once-in-a-generation opportunity for the Naples market — a development of this scale, with this pedigree and this location, simply does not come along twice.
Where is Naples Beach Club located?
Naples Beach Club is located at 851 Gulf Shore Blvd North in the Coquina Sands neighborhood of Naples, Florida, between The Moorings and Lowdermilk Park, within easy reach of 5th Avenue South and 3rd Street South. The 125-acre property sits along over 1,000 feet of private Gulf beachfront — one of the largest contiguous beachfront parcels in Naples. A conservation easement protects 104.6 of those acres in perpetuity, ensuring the open space and views that define the property can never be built over.
Who developed Naples Beach Club?
Naples Beach Club was developed by The Athens Group and MSD Partners — two of the most respected names in ultra-luxury resort development. The Athens Group developed Montage Laguna Beach and Montage Deer Valley. MSD Partners developed Four Seasons Resort Hualalai and Four Seasons Resort Maui at Wailea. Discovery Land Company — with 30 years and 25 private clubs worldwide — operates the Residents Club amenities. Hart Howerton handled master planning and design. Four Seasons Hotels and Resorts manages the resort hotel. Interior design is by Champalimaud Design, the internationally acclaimed New York firm, in Seashell or Beachwood themes. The Tom Fazio-designed golf course is targeted for play in Fall 2026.
What are the two types of residences at Naples Beach Club?
Naples Beach Club offers two distinct residential experiences. The 58 Beachside Residences sit directly on the Gulf of Mexico, featuring 12 to 14-foot ceilings, East and West-facing views for both sunrises and sunsets, unobstructed Gulf views, and seamless indoor-outdoor living — priced from approximately $40 million to over $100 million for Penthouses and Beach Houses up to 15,385 square feet. The 95 Golfside Residences are set around the new Tom Fazio-designed golf course across five buildings of staggered four and seven stories, offering a quieter setting with course and garden views — priced from approximately $7.5 million to $22 million. Building E within the Golfside collection offers six of its twelve units for rent through the Four Seasons leasing program. Both residence types enjoy full access to Four Seasons resort amenities.
What amenities are available at Naples Beach Club?
Naples Beach Club offers one of the most comprehensive amenity programs of any residential development in Southwest Florida. Residents and guests enjoy over 1,000 feet of private Gulf beachfront, a Residents Beach House with adults and family pools and Jacuzzis, a 30,000-square-foot spa and wellness facility, multiple dining venues including The Merchant Room led by two-time James Beard Award-winning chef Gavin Kaysen, the returning beachfront HB's on the Gulf, the Sunset Bar, and Market Square with its bowling alley, cinema, The Porch ice cream pavilion, kids club, and general store. A Tom Fazio-designed 18-hole golf course is targeted for play in Fall 2026. The Residents Club — operated by Discovery Land Company — provides exclusive access to a private lounge, outdoor living room, private dining, spa and fitness center, and sunset overlook.
Does purchasing a residence include club membership?
No — and this is the most important distinction for buyers to understand before entering any purchase agreement. Club membership at Naples Beach Club is completely separate from the purchase of a residence. The optional Golf Club membership requires a $200,000 initiation fee plus $27,500 in annual dues. Estimated condo dues are approximately $3.00 per square foot per month — separate from any membership cost. Naples Beach Club operates a vertical membership policy: membership benefits extend to the owner's immediate family including children and grandchildren, even when the owner is away. Critically, no social memberships or corporate memberships are offered — access is exclusively for owners and their families. We strongly recommend working with an independent advisor who can walk you through the complete membership and fee structure before you commit to any purchase. Contact us for current details.
Is there availability at Naples Beach Club?
As of mid-2026, Beachside Residences are largely spoken for with only a limited number of units remaining — deliveries are phasing through 2026. Golfside Residences have more availability, with deliveries continuing through 2028. A resale market has also begun to emerge, with the first resales appearing in 2026. Availability changes frequently and the developer does not publish a public availability list. Contact us directly for current inventory — as independent advisors with access to the developer's materials, we can provide the most up-to-date picture at no cost to you.
What does it cost to work with Alpizar & Company for Naples Beach Club?
Nothing. As independent buyer's advisors at Naples Beach Club, our representation fees are paid by the developer — not by you. Working with us gives you independent guidance, access to current brochures and floor plans, honest market context, and someone in your corner throughout the process — at no additional cost. We can also walk you through the membership structure, condo dues, and fee terms clearly before you are under contract, which is where that clarity matters most. Contact us to schedule a complimentary, pressure-free consultation.
Meet the Team
Connect with Real Estate Advisors... not Salespeople.
Alpizar & Company is a family-owned independent brokerage specializing in luxury waterfront real estate across Naples' most sought-after neighborhoods. Led by Robert Alpizar (CLHMS, GRI, SRS, PSA) and Marlene Alpizar, our team operates as advisors — not salespeople — guiding buyers and sellers with firsthand local expertise and no corporate quotas.
We offer complimentary, pressure-free consultations without any commitment.
How can we Help?
Over 250 closed transactions. $100 million in Naples luxury waterfront sales. Read what our buyers and sellers say about working with an advisor-driven independent brokerage — and why they come back.
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