Four Seasons, 125 acres and 1,000 feet of beach, in the heart of Naples.
Naples Beach Club is the rebirth of the Naples Beach Hotel & Golf Club as a Four Seasons resort with 153 private residences: 58 on the Gulf and 95 overlooking a new Tom Fazio golf course. The resort opened in November 2025, the first Beachside owners closed in 2026, and by late September the developer had three Beachside residences left, while roughly two-thirds of the Golfside was still available. This is our guide to buying there, from every floor plan and sale to the membership and dues.
Naples Beach Club at a Glance
| Location | 851 Gulf Shore Boulevard North, in Coquina Sands, just north of Olde Naples |
| Resort | Naples Beach Club, A Four Seasons Resort, opened November 17, 2025, with 220 rooms and suites |
| Site | 125 acres with about 1,000 feet of Gulf beach; 104.6 acres protected by a conservation easement |
| Residences | 153: 58 Beachside Residences in Buildings A, B and C, and 95 Golfside Residences in Buildings D through H |
| Beachside Prices | $7,750,000 to $24,000,000 in MLS closings; the developer’s last three at $40, $50 and $100 million |
| Golfside Prices | $6.5 million to $25 million; 29 of 95 under contract in September 2026 |
| Golf | The Gardens, 18 holes by Tom Fazio on about 100 acres; completion expected late December 2026, with golf listed to open in early 2027 |
| Membership | Optional: about $200,000 initiation (80% equity) and about $27,500 in annual dues; vertical to children and grandchildren |
| Association Dues | Estimated at about $3.00 a square foot a month |
| Team | The Athens Group and BDT & MSD Partners, with Discovery Land Company and Four Seasons; design by Hart Howerton, Champalimaud and Fazio |
Naples Beach Club - Active Listings
Request Floor Plans, Pricing & Availability
As independent buyer’s advisors at Naples Beach Club, we can send the developer’s floor plans for any residence, current Beachside resales and Golfside availability, and the membership and dues terms, at no cost to you; the developer pays buyer representation. Call (239) 438-1102.
The Residences, Building by Building
Gulf Shore Boulevard North divides the property. On the Gulf side are the Four Seasons resort and three Beachside buildings, A, B and C. On the east side, around the new golf course and Market Square, are the five Golfside buildings, D through H.
| Building | Units | Plans & Prices |
|---|---|---|
| Building A Beachside |
19 | A-1 to A-3, two Beach Houses, two Penthouses Closed $14M to $24M; A-101 offered at $40M |
| Building B Beachside |
12 | B-1, B-2, a Beach House and a Penthouse Closed $23.5M; B-101 offered at $50M |
| Building C Beachside |
27 | C-1 to C-5, a Beach House and a Penthouse Closed $7.75M; the C Penthouse offered at $100M |
| Building E Golfside |
12 | Two and three bedrooms; six in the Four Seasons rental program Closed $9.5M |
| Buildings D, F, G, H Golfside |
83 | Two to four bedrooms and penthouses $6.5M to $25M from the developer |
The developer’s master plan, from the Gulf beach to the golf course.
Beachside Residences
The 58 Beachside Residences are the Gulf-front heart of the property: standard plans from 2,684 to 6,805 square feet, four Beach Houses on the first residential level with private pools, and four Penthouses with 14-foot ceilings, all with interiors by Champalimaud Design. MLS closings from June to September 2026 ran from $7,750,000 to $24,000,000, and the developer’s last three residences are two Beach Houses and the C Penthouse. See Beachside Residences for every sale and the resales on the market.
Golfside Residences
The 95 Golfside Residences step between four and seven stories around The Gardens, with plans from about 2,100 to 6,500 square feet and developer pricing from $6.5 million to $25 million. Building E is the only place at Naples Beach Club where six residences can be rented through the Four Seasons program. See Golfside Residences for pricing by residence type.
Floor Plans and Finishes
The Beachside plans vary more than the numbers suggest: exposures run from two sides to all four, and the second-floor A plans carry terraces nearly three times the size of the floors above. Every plan, with bedrooms, terraces, views and what each has sold for, plus the Seashell and Beachwood finish packages and the Wolf, Sub-Zero and Miele kitchen specifications, is in our Naples Beach Club floor plans guide.
Membership, Dues and Amenities
Buying a residence does not include the club. Membership, which opens the golf course, the Racquet Club and the residents’ beach club and pools, is optional: about $200,000 to join, 80 percent of it equity, and about $27,500 a year, with no social or corporate memberships. Association dues are estimated at about $3.00 a square foot a month. What a year of ownership costs, who uses which amenities and the rental rules are set out in Membership, Dues & Amenities.
The Resort
The Four Seasons brings The Sanctuary, a 30,000-square-foot spa on three levels with 13 treatment rooms, a thermal circuit and a rooftop lap pool; The Merchant Room by chef Gavin Kaysen; the returning HB’s and Sunset Bar on the beach; and Market Square, with Naples Trading Company, The Wager gastropub and bowling, a screening room and a children’s club. The Racquet Club has six Har-Tru courts.
What Has Sold
A Beach House of about 9,000 square feet closed for more than $20 million in May 2026, the first recorded sale at Naples Beach Club. The closings recorded in the MLS since then are below; most contracts will not appear until their residences are delivered.
| Residence | Plan & Size | Price |
|---|---|---|
| A402 Beachside, September 2026 |
A-2, four bedrooms 5,337 sq ft |
$16,000,000 |
| A301 Beachside, August 2026 |
A-1, five bedrooms + den 6,478 sq ft |
$24,000,000 |
| A-303 Beachside, August 2026 |
A-3, three bedrooms + den 4,752 sq ft |
$14,000,000 |
| Building B Beachside, July 2026 |
B-2, five bedrooms + den 6,805 sq ft |
$23,500,000 |
| E503 Golfside, July 2026 |
Three bedrooms 2,670 sq ft |
$9,500,000 |
| C304 Beachside, June 2026 |
C-4, three bedrooms 3,440 sq ft |
$7,750,000 |
The Legacy of the Site
For 75 years the Watkins family ran the Naples Beach Hotel & Golf Club here, and it became one of the defining landmarks of Naples. The property was sold in 2021 for about $362 million to the partnership behind Naples Beach Club, which kept HB’s and the Sunset Bar and placed 104.6 of the 125 acres under a conservation easement, so the open course and beach frontage cannot be built over.
Naples Beach Club, Rosewood or Olana?
Naples Beach Club is one of three new beachfront addresses on the same stretch of Gulf Shore Boulevard North in Coquina Sands. It is the resort choice, with 153 residences, Four Seasons service, golf and a private beach club; Rosewood Residences is quieter, with 42 residences, and Olana is the most private, with twelve estate-size homes. Read our side-by-side comparison of Naples Beach Club, Rosewood Residences and Olana.
Explore Coquina Sands
More About Coquina Sands
Naples Beach Club Questions
What is Naples Beach Club?
Naples Beach Club is the redevelopment of the Naples Beach Hotel & Golf Club into Naples Beach Club, A Four Seasons Resort, with 153 private residences: 58 Beachside Residences on the Gulf and 95 Golfside Residences around a new Tom Fazio golf course. The resort opened in November 2025.
Where is Naples Beach Club?
At 851 Gulf Shore Boulevard North in the Coquina Sands neighborhood of Naples, Florida, just north of Olde Naples, on 125 acres with about 1,000 feet of Gulf beach.
How many residences are at Naples Beach Club?
153: 58 Beachside Residences in Buildings A, B and C, and 95 Golfside Residences in Buildings D through H.
How much do Naples Beach Club residences cost?
Beachside closings in the MLS ran from $7,750,000 to $24,000,000 in 2026, and the developer’s last three Beachside residences were offered at $40, $50 and $100 million. Golfside residences are priced from $6.5 million to $25 million.
Are Naples Beach Club residences still available?
As of September 2026, the developer had three Beachside residences left and about two-thirds of the 95 Golfside Residences available. Beachside resales have also begun to come to market.
Who developed Naples Beach Club?
The Athens Group, developer of Montage Laguna Beach, with BDT & MSD Partners, owners of Four Seasons Resort Hualalai. Discovery Land Company is the club partner and Four Seasons manages the resort, with design by Hart Howerton, Champalimaud Design and Fazio Design.
Does buying a residence include Naples Beach Club membership?
No. Membership is optional and applied for separately: about $200,000 to join, 80 percent of it equity, and about $27,500 a year. It is a vertical membership for the member’s parents, children and grandchildren, and there are no social or corporate memberships.
What are the HOA dues at Naples Beach Club?
Association dues are estimated at about $3.00 a square foot a month, before property tax, insurance and any club dues.
When does the Naples Beach Club golf course open?
The developer’s sales team expects The Gardens to be finished in late December 2026, and Four Seasons lists golf as opening in early 2027.
Can owners rent their residences at Naples Beach Club?
Beachside residences generally cannot be rented except to other Naples Beach Club owners. Six of the twelve residences in Golfside Building E can be placed in the Four Seasons rental program.
What does it cost to work with Alpizar & Company at Naples Beach Club?
Nothing on developer sales: as independent buyer’s advisors, our representation fee is paid by the developer, not by you. We provide floor plans, sales data and a clear read of the membership and dues before you are under contract. Call (239) 438-1102.
Closed sales and listings are from Naples Area Board of REALTORS® MLS data as of September 28, 2026; developer inventory and pricing are from the developer’s sales team as of September 26, 2026; resort details are from Four Seasons. Plans, dues, membership terms, rental rules and timelines change and should be confirmed with the developer, the condominium and club documents and your contract before purchasing.
Meet the Team
Connect with Real Estate Advisors... not Salespeople.
Alpizar & Company is a family-owned independent brokerage specializing in luxury waterfront real estate across Naples' most sought-after neighborhoods. Led by Robert Alpizar (CLHMS, GRI, SRS, PSA) and Marlene Alpizar, our team operates as advisors — not salespeople — guiding buyers and sellers with firsthand local expertise and no corporate quotas.
We offer complimentary, pressure-free consultations without any commitment.
How can we Help?
Over 250 closed transactions. $100 million in Naples luxury waterfront sales. Read what our buyers and sellers say about working with an advisor-driven independent brokerage — and why they come back.
What's it like working with Alpizar & Company?